Day 1. The adventure begins.

After weeks of negotiations & preparations, the new world order is finally upon us. Jay’s first official day is today. Computer, check. Network connection, check. Email, check. Pens, whiteboard, file folders, Post It notes (JB’s addicted to them) - check, check and check.

Our morning (and much of the afternoon) has been occupied with looking at new office space and helping Jay get a handle on this mad-house of a business.

Now the fun starts.

Billboards that communicate…

Anyone having a working relationship with me knows I like the power of the outdoor medium (done well!).  Here are two simple rules to follow for great outdoor executions. One, start with a great visual and make it large enough for people to see and comprehend quickly.  Two, keep the main headline to a short word count (5 or less is optimal). Click on the image to see a flawless execution - I stumbled onto this board on my google reader feeds a couple weeks ago, it is from somewhere back east I believe.