Problem: KingB Foods is a regional leader in Convenience Store channel beef jerky. They identified a growing niche market for jerky products in the outdoor and recreation markets. Their research also found that while outdoor enthusiasts enjoyed beef jerky as a satisfying snack and source of protein, the high sodium content and heavy flavors made most jerky inappropriate for use during outdoor activities. KingB then developed a product with a 40% lower sodium content than the USDA standard allowance for beef jerky. Outdoor retailers, however, were reluctant to carry the same brands as convenience stores. Research also found that while outdoor enthusiasts enjoyed beef jerky as a satisfying snack and source of protein, the high sodium content and heavy flavors made the snack inappropriate for use during outdoor activitities. [ read on ]: